Stop building
someone
else's dream.
The right business doesn't have to be built from scratch — it just has to be found. Five Ten Exchange connects East Bay buyers with local owners ready to hand off something remarkable.
East Bay only
Oakland · Berkeley · Alameda & beyond
Free valuation
Know what your business is worth today
Pay what feels right
We suggest 1% at close — no minimum, no contracts
Matched buyers
Every buyer evaluated against your listing
For buyers
Between jobs?
This is your
moment.
98% of the businesses worth buying in the East Bay are never publicly listed. They sell through personal networks, word of mouth — or they just close.
Five Ten Exchange surfaces what was invisible. Established businesses, real financials, owners who want a community buyer — not a chain or an out-of-towner.
Browse East Bay businesses →98%
of East Bay businesses never publicly listed — invisible to most buyers
Alameda County data
15,000+
boomer-owned businesses in Alameda County starting to transition
SBA / LendingTree 2024
92%
of small business exits are closures — not sales
McKinsey Institute, 2026
2030
when all boomers turn 65 — the window to buy community businesses is now
U.S. Census
For sellers
Not a transaction.
A transition.
92% of small business exits in America are closures — not sales, not family transfers. Closures. The staff lose their jobs. The regulars lose their spot. Decades of work disappears because the owner couldn't find the right buyer in time.
The alternative isn't a broker taking 10–12% and a six-month process. It's a private, personal way to find a community buyer who'll carry your story forward — confidentially, on your terms. We suggest 1% at close, no minimum. Pay what feels right.
Not ready to list? Email Steve first →
Free tool
What's your business worth?
Most East Bay owners undervalue what they've built. Get an instant estimate — no signup required for the quick look.
Enter your cash flow to see an instant estimate
Full report includes 7 value drivers + an AI-written analysis of your specific business
How it works
Simple. Private. Personal.
01
Create your profile
Sellers list with key details. Buyers tell us what they're looking for. Everything stays private until you're ready.
02
Get matched
Our matching engine scores every listing against your goals — budget, industry, location, experience. Real explanations, not star ratings.
03
Connect on your terms
When there's mutual interest, we open a private channel. You control who sees your financials. No cold calls. No broker taking 10%.
Why 510
Hyper-local by design.
In Alameda County, 85–90% of business transitions happen with no marketplace, no broker, no infrastructure. They happen through luck and personal networks — or they don't happen at all. We're fixing that, one neighborhood at a time.
Built by East Bay buyers
Steve and Jenny Feinberg went through this themselves — two years, an SBA loan, and a process that was harder than it needed to be. They built Five Ten Exchange so you don't have to.
Community stays community
When an East Bay business sells to a local buyer, staff keeps their jobs, regulars keep their spot, and money circulates here. The alternative is a chain moving in — or the doors closing for good.
Neighbors trust neighbors
Buyers and sellers here share streets, schools, and neighborhoods. That common ground builds trust faster than any platform feature — and makes deals close.
Get started
The right buyer
is closer than
you think.
Join East Bay owners and buyers finding each other — before the doors close for good.